20/02/2024 - 01/03/2024 / Week 3 - Week 4
Joey Lok Wai San / 0350857
Information Design / Bachelor of Design (Hons) in Creative Media
Project 1: Instructable Infographics
TABLE OF CONTENTS
INSTRUCTIONS
https://drive.google.com/file/d/1vsT3i_BBJM3lcoV3hFITLJNwFaFSBLsx/preview
https://drive.google.com/file/d/1uAzNNkAmSi-72VvpFz3Q2_c_EaPRVZvT/preview
PROJECT 1: Instructable Infographics
We were tasked to design an infographic poster for one recipe selected from Pasta Grannies. We have to study one video, break it down, and chunk the preparation and cooking process into an instructable poster. Try to capture each Grandma’s personality and unique dish identity in the poster as part of the narrative structure.
Requirements:
- Size resolution: 1240 × 1750 pixels or 2048 × 2048 pixels
- Transmit a set of instructions and at the same time educate the audience
Assessment criteria:
- Practical: utilise photo editing/ illustration software
- Theoretical: information type, device, principles (LATCH etc) and aesthetics (isometric, simplified illustrations)
We must evaluate what parts of the topic, concept, or idea are most important to tell/demonstrate and ask how we would represent each piece of information best. We will also decide how to graphically represent the most salient facts about your topic, concept, or idea for student learning. This includes the finishing outcome which could be a slick animation or even a rough stop motion.
Chosen Video from Pasta Grannies
The first thing I did was pick one of the recipe videos. This was quite tough to do as Pasta Grannies has hundreds of videos, but I finally decided on a video after looking through a couple of them:
Fig. 1.1 Mara's Tiramisu from Pasta Grannies, Week 3 (21/02/2024)
For my infographic poster, I decided to feature a 'Classic Tiramisu Dessert' recipe. I was particularly drawn to the tiramisu video because I have never made it before and I adore dessert. I wanted to bake it during my semester break (only to find out mascarpone - an ingredient, is expensive af), I've been obsessed with anything tiramisu-related.
Recipe and Information Breakdown
After watching the video, I took note of the ingredients and the process of making tiramisu. I typed down the recipe on a document and organised the steps into different sections: ingredients, preparation and assembly.
I learned a lot about Grandma Mara and her character from viewing the video a hundred times, which I aim to capture in my poster design. Grandma Mara has a very warm and friendly demeanour, and I wouldn't mind learning more recipes from her. She also has a cute black cat that hangs out in the kitchen a lot :)
Fig. 1.2 Information noting (recipe process and character), Week 3 (22/02/2024)
Fig. 1.3 Information Breakdown, Week 3 (22/02/2024)
Moodboard
I created a moodboard to visualize my ideas after watching the video. The moodboard is based on the tiramisu recipe as well as Grandma Mara's character. I noticed the video has a very warm colour theme, with pink tones predominating it, leading me to expand the moodboard around the overall aesthetics of the video.
Colour Palette
As mentioned above, I noticed the video has a very warm colour scheme which also matches Grandma Mara's character. Therefore leading me to proceed with a similar colour theme in my infographic design to show the aesthetics of the video and express her caring, warm personality.

Fig. 1.5 Screenshots of the video, Week 3 (22/02/2024)

Fig. 1.6 Main colours from the video, Week 3 (22/02/2024)
Since the colours from the extracted colour palette above are all similar to each other, there is a lack of contrast. This led me to find colour palettes that had a similar shade of pink/brown with other contrasting colours inside. From this, I found that employing navy blue or green tones can aid in highlighting the contrast in the design.
Font Choice
I have selected serif font options. This is to mimic a newspaper style since Grandma Mara works at a newsstand and would be a small tribute to her. Another requirement for the font was for it to have italicized and bold font styles to add variety. This led me to choose ITC New Baskerville - a font we downloaded from typography class.
Design Style
I leaned more toward a vector style with simplistic illustrations. In my opinion, an infographic is supposed to be simple, and any complicated drawings could make it messy and not very minimalistic. Another bonus of minimalistic designs is that it's easier to replicate throughout all the assets.
Visual References
The first visual reference poster presents the layers of lasagna in the middle, and I like how it divides the ingredients and cooking techniques into two sections on the sides of the main image. This perspective of building the lasagna nicely illustrates the components of each layer.
I created a moodboard to visualize my ideas after watching the video. The moodboard is based on the tiramisu recipe as well as Grandma Mara's character. I noticed the video has a very warm colour theme, with pink tones predominating it, leading me to expand the moodboard around the overall aesthetics of the video.
Colour Palette
As mentioned above, I noticed the video has a very warm colour scheme which also matches Grandma Mara's character. Therefore leading me to proceed with a similar colour theme in my infographic design to show the aesthetics of the video and express her caring, warm personality.

Fig. 1.5 Screenshots of the video, Week 3 (22/02/2024)
I extracted the main colour from the video screenshots as well as the moodboard using Adobe Colours. This only confirms that a lot of warm colours are shown, particularly shades of peach-pink and brown.

Fig. 1.6 Main colours from the video, Week 3 (22/02/2024)
Since the colours from the extracted colour palette above are all similar to each other, there is a lack of contrast. This led me to find colour palettes that had a similar shade of pink/brown with other contrasting colours inside. From this, I found that employing navy blue or green tones can aid in highlighting the contrast in the design.
Font Choice
I have selected serif font options. This is to mimic a newspaper style since Grandma Mara works at a newsstand and would be a small tribute to her. Another requirement for the font was for it to have italicized and bold font styles to add variety. This led me to choose ITC New Baskerville - a font we downloaded from typography class.
I leaned more toward a vector style with simplistic illustrations. In my opinion, an infographic is supposed to be simple, and any complicated drawings could make it messy and not very minimalistic. Another bonus of minimalistic designs is that it's easier to replicate throughout all the assets.
Visual References
The first visual reference poster presents the layers of lasagna in the middle, and I like how it divides the ingredients and cooking techniques into two sections on the sides of the main image. This perspective of building the lasagna nicely illustrates the components of each layer.

Fig. 2.1 Visual Reference #1, Week 3 (22/02/2024)
This poster showcases the main cooking process, while neatly organizeing the different ingredients into categories for each part of the cooking process. Additionally, it contrasts the yellow "egg" colour concept with a blue background, as they are near complementary colours.

Fig. 2.2 Visual Reference #2, Week 3 (22/02/2024)
The layout of the third infographic is quite simple - the instructions are located at the top, with the other additional information divided at the bottom. The poster also looks cohesive because the green, yellow and brown colour scheme is all based on the main colours of the featured item, the avocado.

Fig. 2.3 Visual Reference #3, Week 3 (22/02/2024)
The last poster provides an enormous amount of information by showcasing not only the ingredients, cooking and assembly of bibimbap but also the history of bibimbap, types of bibimbap, how-to-eat method, etc. Although I like the structure of the layout to accommodate a lot of information and illustrations, I dislike that some of the texts were written at an angle that made it difficult to read.

Fig. 2.4 Visual Reference #4, Week 3 (22/02/2024)
Sketches
Based on the visual references I gathered above, I first started off with very general, rough sketches. These helped me get a starting point before choosing some of the layouts I liked and developing them further.
In my first sketch, I included the title and a quote from Grandma Mara at the top of the poster. I organized the data by separating them based on the ingredients, followed by the preparation and then assembly of all the items, all organized step by step. At the bottom of the poster is an illustration of the main dessert, demonstrating how the outcome of the process will look like.
For the second sketch, I was inspired by an overhead shot of a table. On top of the table is a plate of tiramisu, as well as a recipe book filled with the ingredients and instructions for making the tiramisu. I also incorporated a cat paw on top of the table as if trying to grab the plate of tiramisu. I thought this was an interesting idea, but I'm afraid the execution would come across as messy and unorganised.
Based on the visual references I gathered above, I first started off with very general, rough sketches. These helped me get a starting point before choosing some of the layouts I liked and developing them further.
For the second sketch, I was inspired by an overhead shot of a table. On top of the table is a plate of tiramisu, as well as a recipe book filled with the ingredients and instructions for making the tiramisu. I also incorporated a cat paw on top of the table as if trying to grab the plate of tiramisu. I thought this was an interesting idea, but I'm afraid the execution would come across as messy and unorganised.

Fig. 3.3 Sketch #2, Week 3 (22/02/2024)
The third sketch is inspired by visual reference #1 where the tiramisu is separated into layers such as cocoa, cream and biscuit. There would be a pull-out information section that shows the ingredients and process to make that specific layer. I did not proceed with this idea in any way because it felt too similar to the visual reference and could look a bit complicated.

Fig. 3.4 Sketch #3, Week 3 (22/02/2024)
My fourth sketch is similar to sketch #1 with the same structure and organization of content. Instead, this time the tiramisu illustration is placed on the top so it is the first thing viewers are drawn to, as well as the ingredients of the recipe are on both sides of the main illustration.

Fig. 3.5 Sketch #4, Week 3 (22/02/2024)
My fifth sketch is inspired by a newspaper layout since Mara has worked at the train station newsagent for over 35 years. There is a large heading on top followed by some subheadings of the topic, a picture of the main topic, in this case, a food item, and then information flanked at the sides and the bottom of the image.
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Fig. 3.6 Sketch #5, Week 3 (22/02/2024)
Finally my last sketch is a revised design based on the first sketch I made. Mr. Shamsul provided me with some feedback and advised that, since the recipe has more step-by-step instructions than ingredients, I should divide the parts to provide more space for the directions rather than the components. I also developed further on sketch #1, where I placed the tiramisu on a table that Mara uses in her kitchen and video, as well as a newspaper and a cat next to it to showcase her personality.
From all the sketches I made, I am going to proceed with a more basic but safe layout such as those in sketches #1, #4, and #6. While I love the ideas of sketches #2 - an overhead shot of a table, and #5 - a newspaper layout to show Mara's character, I don't think I could execute them in a way that looks good and, at the same time, be easily understandable.
Creating Assets
I mainly used Adobe Illustrator as my illustration software to assemble and create my recipe infographic poster. Below is my process of digitizing from the basic layout to detailing to the final design.
Reference Guides
To create the assets, I looked up some references online and adapted them to a simple, vector style. I used the shape tool and the pen tool to create my assets.
To create the assets, I looked up some references online and adapted them to a simple, vector style. I used the shape tool and the pen tool to create my assets.

Fig. 4.2 Reference and assets side-by-side, Week 3 (24/02/2024)
Shadows and Highlights
I created shadows and highlights in all of the assets to give the illustration slightly more depth. I achieved this by using gradients and by hand-drawing the gradients with darker colours of the same shapes.
The ladyfinger biscuits had really fine textures that I had no intention of hand-drawing each sprinkle dust one by one. I found a shortcut method which is to add texture-grain effect to it. This is one of the videos I followed for reference:
Fig. 4.6 How to Create the Mezzotint Grain Effect in Illustrator, Week 3 (24/02/2024)
I first created the shape of the ladyfinger biscuits following the reference shape and adding the gradient. I then selected Effects > Pixelate > Mezzotint > Fine Dots

Fig. 4.10 Redesigning and improving some assets, Week 3 (24/02/2024)
Hidden DetailsFig. 4.6 How to Create the Mezzotint Grain Effect in Illustrator, Week 3 (24/02/2024)
Improving Assets
I had to redraw some of the assets because, quite frankly, the first design looks like utter shit. This is especially true for the first design of the mascarpone and coffee. For the mascarpone, I attempted to use the reference container and place the mascarpone on top, but it looked really weird, so I changed it to a bowl. The original design for the coffee cup was a 2D shape that was far too simple and didn't match with the other elements. I altered it to have additional colour and dimension.
I had to redraw some of the assets because, quite frankly, the first design looks like utter shit. This is especially true for the first design of the mascarpone and coffee. For the mascarpone, I attempted to use the reference container and place the mascarpone on top, but it looked really weird, so I changed it to a bowl. The original design for the coffee cup was a 2D shape that was far too simple and didn't match with the other elements. I altered it to have additional colour and dimension.

Fig. 4.10 Redesigning and improving some assets, Week 3 (24/02/2024)
I thought of a cute little idea to include Grandma Mara further in my design. While this newspaper asset looks like a simple design, if you zoom in, you can see that I added a quote from her about how she learned to make tiramisu as well as her memories of eating them as a child.

Fig. 4.11 Newspaper asset, Week 3 (24/02/2024)

Fig. 4.12 Hidden text details, Week 3 (24/02/2024)
The text reads:
"Mara was taught how to make tiramisù by the chef of a restaurant called Le Beccherie in Treviso, which is where the dessert was invented according to one explanation (although in fact, it was another restaurant in Friuli)
I remember as children when we were over-tired and didn’t want to eat anything good for us, our grandmother would make us a zabaione, but not the cooked version; it was just egg yolks and sugar beaten together. And it was a treat, a pick-me-up to give us energy."
All Created Assets
These are all the assets I have created, most using the same techniques mentioned above.
These are all the assets I have created, most using the same techniques mentioned above.
Fig. 4.13 All created assets, Week 4 (25/02/2024)
Poster Experimentation
After creating all my assets, I started to arrange my poster according to my sketches.

Fig. 5.1 Placing all assets together, Week 4 (26/02/2024)

Fig. 5.2 Background colour experimentation, Week 4 (26/02/2024)

Fig. 5.3 Background colour experimentation, Week 4 (26/02/2024)

Fig. 5.5 Layout experimentation based on Sketch #1, Week 4 (26/02/2024)

Fig. 5.6 Layout experimentation based on Sketch #2, Week 4 (26/02/2024)

Fig. 5.7 Layout experimentation based on Sketch #5, Week 4 (26/02/2024)
Designing the Poster
Finally satisfied with playing around with my assets, layouts and colours, I proceeded with actually doing the poster. Using the background colour and the layout sketch (Fig. 3.7 - Sketch #6) I chose, I proceeded to assemble all my assets and designs all together.
I sectioned my information based on Sketch #6, adding the title, subheadings, text, illustrations, etc., as necessary. I made the ingredients section have a lighter pink background to distinguish it from the other sections.

Fig. 6.1 Poster assembly based on chosen Sketch #6, Week 4 (27/02/2024)

Fig. 6.2 Sizing down tiramisu illustration, Week 4 (27/02/2024)


Fig. 6.3 Arranging assets around tiramisu, Week 4 (27/02/2024)

Fig. 6.4 Landscape layout, Week 4 (27/02/2024)
Details of the Poster
Last but not least some detailing on the poster before achieving the final outcome. This includes some final designs and touch-ups of all the elements of the poster.
Content Alignment
I made all the content aligned, especially the numbering because it was all over the place. I then also placed a grid to follow and centre all the content in its own box so it looked neater.

Fig. 7.2 Adding a grid, Week 4 (27/02/2024)

Fig. 7.3 Centering all the content within the grid, Week 4 (27/02/2024)

Fig. 7.4 Outcome of the grid, Week 4 (27/02/2024)
Colour Contrast
In order to ensure that the design has enough contrast, I decided to follow my colour palette.

Fig. 7.5 Contrasting colour palette, Week 4 (27/02/2024)
I added a light indigo/ periwinkle colour for the plate and numbering so it stands out against the rest of the content and the pink background. I also added a bright green mint leaf. Not only are these super common when serving a tiramisu dish, but they also add contrast and are one of the first things the eyes are drawn to when looking at the poster.

Fig. 5.1 Placing all assets together, Week 4 (26/02/2024)
Colour Experimentation
I did a little colour experimentation because I thought all my assets were too light since I did not consider the background colour when I coloured the assets.
I did a little colour experimentation because I thought all my assets were too light since I did not consider the background colour when I coloured the assets.
I tried a dark pink background first, and then light brown background colour to match the tiramisu colour scheme. While experimenting with colour, I stuck to the colour palette I created so as to not go off the rails and try a bunch of colours that would have no relation to the design.

Fig. 5.2 Background colour experimentation, Week 4 (26/02/2024)

Fig. 5.3 Background colour experimentation, Week 4 (26/02/2024)
I then had the idea to match the poster's background to the wallpaper of Grandma Mara's kitchen, which is pink! I think this really lets her personality shine through the design a little bit more.
Layout Experimentation
Before committing and putting all the labels and instructions together, I wanted to play around with the assets a little and see whether I could design a better layout than my sketches.
The image below is the layout based on my first sketch, with information organized based on: ingredients, preparation, and assembly.
Before committing and putting all the labels and instructions together, I wanted to play around with the assets a little and see whether I could design a better layout than my sketches.
The image below is the layout based on my first sketch, with information organized based on: ingredients, preparation, and assembly.

Fig. 5.5 Layout experimentation based on Sketch #1, Week 4 (26/02/2024)
I then decided to do a rough layout based on the sketches I wouldn't use, sketches #2 and #5. I really liked the design of sketch #2 but when I placed my assets on top it looked too small, and as predicted before, it looked a bit messy. A dumb idea and a waste of time but whatever I did it anyway. As I'm writing this, I think it was just pure stubbornness to not stick to a basic layout.

Fig. 5.6 Layout experimentation based on Sketch #2, Week 4 (26/02/2024)

Fig. 5.7 Layout experimentation based on Sketch #5, Week 4 (26/02/2024)
Finally satisfied with playing around with my assets, layouts and colours, I proceeded with actually doing the poster. Using the background colour and the layout sketch (Fig. 3.7 - Sketch #6) I chose, I proceeded to assemble all my assets and designs all together.
I sectioned my information based on Sketch #6, adding the title, subheadings, text, illustrations, etc., as necessary. I made the ingredients section have a lighter pink background to distinguish it from the other sections.

Fig. 6.1 Poster assembly based on chosen Sketch #6, Week 4 (27/02/2024)
However, when I placed all my assets down, there was not enough space to put the main tiramisu dish. I tried to make it smaller but that left a lot of awkward spacing and the tiramisu was not the focus of attention.

Fig. 6.2 Sizing down tiramisu illustration, Week 4 (27/02/2024)
I then attempted to organise the instructions around the tiramisu, but this made them a little more challenging to read and comprehend. Additionally, the place where the directions used to go on top of the tiramisu was empty.
Trying to make this work, I added a curve text on top hoping it takes up some space. However, all this only made the space look cramped while still leaving an empty space on top. I also added the cat peaking through the tiramisu, I think that was a cute addition instead of having it fully displayed.
Trying to make this work, I added a curve text on top hoping it takes up some space. However, all this only made the space look cramped while still leaving an empty space on top. I also added the cat peaking through the tiramisu, I think that was a cute addition instead of having it fully displayed.


Fig. 6.3 Arranging assets around tiramisu, Week 4 (27/02/2024)
Struggling to make the portrait layout work and thinking that there isn't enough space to add all my content and assets together, I decided to say screw it and beat the system by flipping my design to landscape mode. For the landscape layout, I was able to section ingredients on one side and have the instructions on the other side. I didn't really like the way it looked at all though, and it was an exact copy of the senior's design oops.

Fig. 6.4 Landscape layout, Week 4 (27/02/2024)
I was literally out of ideas and about to throw in the towel and retire from this course when I decided to try one last thing. I could try to use the layout of sketch #4, where I placed the tiramisu on top, and the ingredients to make it on both sides of the illustration. It worked thankfully, and there was enough space to add all the instructions too! The only downside is that I had no place for my newspaper illustration :(
I experimented using two different colours and capitalized fonts, before settling with the pink colour scheme.
I experimented using two different colours and capitalized fonts, before settling with the pink colour scheme.
Details of the Poster
Last but not least some detailing on the poster before achieving the final outcome. This includes some final designs and touch-ups of all the elements of the poster.
Content Alignment
I made all the content aligned, especially the numbering because it was all over the place. I then also placed a grid to follow and centre all the content in its own box so it looked neater.

Fig. 7.2 Adding a grid, Week 4 (27/02/2024)

Fig. 7.3 Centering all the content within the grid, Week 4 (27/02/2024)

Fig. 7.4 Outcome of the grid, Week 4 (27/02/2024)
In order to ensure that the design has enough contrast, I decided to follow my colour palette.

Fig. 7.5 Contrasting colour palette, Week 4 (27/02/2024)
I added a light indigo/ periwinkle colour for the plate and numbering so it stands out against the rest of the content and the pink background. I also added a bright green mint leaf. Not only are these super common when serving a tiramisu dish, but they also add contrast and are one of the first things the eyes are drawn to when looking at the poster.
Final Instructable Infographic (Before Feedback)
After Feedback - Week 4
Mr. Shamsul gave us all feedback in Week 3. I made the necessary changes he suggested such as:
Mr. Shamsul gave us all feedback in Week 3. I made the necessary changes he suggested such as:
- Make the background colour darker to make the assets pop: use one of the shades of brown in my colour palette
- Change the title font
After looking at my work again, Mr. Shamsul said he preferred the layout in Fig. 6.3 - the original layout before I created my final design; both designs are good. When I mentioned there was some awkward spacing, he said it leaves some good white space.
- Change the title font
After looking at my work again, Mr. Shamsul said he preferred the layout in Fig. 6.3 - the original layout before I created my final design; both designs are good. When I mentioned there was some awkward spacing, he said it leaves some good white space.

Fig. 8.2 Edited according to feedback (layout, background colour, font style), Week 4 (28/02/2024)

Fig. 8.3 Edited according to feedback (layout, background colour, font style), Week 4 (28/02/2024)

Fig. 8.4 Edited according to feedback (layout, font style), Week 4 (28/02/2024)
I showed Mr. Shamsul my edited design according to my feedback. He said I could submit two designs since my final since I preferred the pink background and he liked the dark brown background best (thanks sir).
Fig. 8.5 All final designs - before and after feedback, Week 4 (28/02/2024)
FEEDBACK
WEEK 3
Specific Feedback
Since the recipe has more step-by-step instructions than ingredients, you should divide the parts to provide more space for the directions rather than the components
Since the recipe has more step-by-step instructions than ingredients, you should divide the parts to provide more space for the directions rather than the components
WEEK 4
Specific Feedback
You can make the background colour darker to make the assets pop. Change the title font and stack it. The original layout in Fig. 6.3 looks better; both are good.
You can make the background colour darker to make the assets pop. Change the title font and stack it. The original layout in Fig. 6.3 looks better; both are good.
REFLECTION
Experience
I personally thought I would enjoy this task a lot, it's food and infographics - two things I love and sort of love. To be honest, while creating the layout of the design, I thought this was one of the ugliest things I've created. I tried fixing it so many times I've given up, I even considered doing a new recipe but it was way too late to redo everything. I think I made it work in the end though, it's like a last-ditch effort to save it. I'm quite happy with it for now (since it's 2am and I'm absolutely dead).
I personally thought I would enjoy this task a lot, it's food and infographics - two things I love and sort of love. To be honest, while creating the layout of the design, I thought this was one of the ugliest things I've created. I tried fixing it so many times I've given up, I even considered doing a new recipe but it was way too late to redo everything. I think I made it work in the end though, it's like a last-ditch effort to save it. I'm quite happy with it for now (since it's 2am and I'm absolutely dead).
Observation
By doing this project, I noticed that I kept putting myself in other people's shoes to see if the content was understandable and thinking of how I could make the poster better. I also observed that I freak out a lot when I see other people's work and I want to change everything because I think I'm doing something wrong or that my work sucks. Moving forward, I should definitely just avoid everything and anything and focus on my work only lmao.
Findings
From this project, I actually found new techniques in Adobe Illustrator such as the pixelate tool and text arc tool. I hated using it in previous modules but this time it was quite okay and fun to use surprisingly, maybe because I've suffered and learnt. I discovered that this project was more difficult than the exercises and that it really tested my skills in visual hierarchy and layout arrangement.
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